E/E plan your most effective expansion route across EMEA and execution strategy by identifying the best target regions for your service or product - the key European countries, regions, and industries where it has the most potential.

Identify key target accounts in each of these regions

Develop a pipeline generation strategy tailored to the EMEA market

Identify the essential metrics to track

Everything in the Analysis package, plus:

Establish regulatory and legal requirements for operating in EMEA. This includes areas such as data privacy and data protection requirements (e.g. GDPR), industry-specific regulations, legal entities, tax compliance and various regulatory challenges such as employment laws, employment contracts, onboarding, expenses, payroll and other legal benefits

Sort legal entity - setting these up can be complex and vary from country to country across Europe

Establish distribution (they will also help to drive pipeline)

Identify potential channel partners/resellers with the aim of establishing a relevant channel partner network

Enable channel partners

Identify relevant local marketing events and have a presence there if required

Source local swag to keep at events, give to partners, distributors and resellers

Plot success metrics

Diagnosis of your full current outbound sales process

Analyze and crunch all metrics for all won deals (and if there is not a large number of won deals, we look at all deals in your advanced sales pipeline to paint a picture of exactly where your message is statistically the most effective)

Give you feedback to where your message is resonating the most, and how to drive outbound sales and revenue in EMEA

Define which metrics you should be tracking and how your sequences should work

Analyze your competitive landscape to identify both direct and indirect competition in your industry within the region

Create relevant content sales collateral for EMEA (based on the analysis in the advisory package) tailored to each job title per sector. This includes developing sales and marketing materials (callscripts, email templates, cheat sheets, objection handling) to suit the local culture to resonate with your target audience

Create proven ‘sequences’ for your outreach based on winning psychological techniques

Create a world class value-based pipeline generation process for EMEA

Find and develop outbound opportunities for you across identified regions/vertical markets in EMEA

Ongoing part-time or full-time consultancy to continue:

• Proactively sourcing meetings, managing Business Development, Sales and Marketing across EMEA

• Shaping your regional sales strategy

• Growing and nurturing the channel

• Finding opportunities

• Keeping legal entities within region

• Undertaking marketing activities

• Other requests/requirements you have